I was out on a FLIR demo cruise this evening, well worth reporting on, but at one point a lot of cell phones got busy, belonging mostly to people who had once worked for Northstar, Navman, or the “Brunswick New Technologies Marine Electronics” mouthful they became. Brunswick has been trying to sell this unit for at least a year, and tonight a buyer was announced: Navico, the conglomerate that already owns Simrad, B&G, and Lowrance. I’m pretty sure that makes Navico the biggest swinging you-know-what in marine electronics, but, my, that’s a lot of brands, a lot of development platforms, to make sense of.
I just had the disheartening experience of having the Web version of something I once wrote censured because one the electronics companies involved—or someone who thought they had that company’s best interest in mind—didn’t like it. I’m not going to go into the details, but the big magazines I write for were not involved, and what I wrote was A) hardly negative, unless you’re truly thin skinned, and B) truly reported, i.e. information and opinion that really came from the sources, dealer/installers, I referred to. At any rate, I suggested that the editor give copies of the Cluetrain Manifesto to every executive, PR person, or publisher who pressures him like this, because therein they might learn that ultimately they are hurting their own businesses. I first came across Cluetrain in late 1999 when one of the authors, David Weinberger, spoke at a conference here. It turns out that the original site, including the whole book based on it, is still online. Some of the wording may be a bit obnoxious, especially if you’re corporate, but the ideas are not outdated. In fact, I think the Cluetrain concept becomes more self evident, and more powerful, every day:
Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf.
The screens above, bigger here , show Maretron’s prototype for N2KView, an engine (and more) monitoring program. Of course it handles most any raw NMEA 2000 data in a boat’s backbone, including J1939 engines via Maretron’s gateway. But an extra neat feature is that N2KView is actually a server, able to deliver the goods to all sorts of Flash clients, including that WiFi enabled phone. Perhaps even happier N2K–wise is the news that Carling Technologies—the substantial old line manufacturer of switches, breakers, etc (and owner of Moritz Aerospace, i.e. Octoplex)—has just invested in Maretron. And soon I’ll be able to tell you about another big brand that is adopting NMEA 2000. Could we be reaching a tipping point? Heck, even some of the habitues of Google Groups are having an intelligent conversation about its costs (for a change). But I also just finished up an N2K feature for Sail, and this morning took this plug picture below. Left to right they are NMEA 2000 standard Micro size, SeaTalk2, LowranceNet, and SimNet. They all do the same thing with those 5 pins, and all could have the same name! (I also heard that Lowrance may not change plugs to the standard as promised {a rumor later shot down, thankfully}). Patch cables work but this confusing nonsense has really set a good multi-manufacturer data standard back. If you too want to see the tipping sooner than later, complain!
I’m still on the road, friends, now in Ft. Lauderdale, and this afternoon I got an eye-opening tour of ACR’s production and R&D facility. I saw a lot of impressive stuff in terms of engineering, testing, production techniques, and new products (that I can’t write about just yet), and was particularly intrigued with that somewhat odd looking box above. It is a Spirent GNSS simulator, able to mimic the entire constellation of GPS satellites. The Windows control application below lets the tester see exactly what the GPS receiver in the “oven” should be receiving, then stress it by degrading the simulated system, even introducing extreme meteorological conditions. Given that ACR is challenged to build GPS units that start cold in very unfriendly environments, this has got to be great tool toward improved performance.
“Such is the upsurge in demand for systems integration that any embedded system needs to communicate with both PCs and other equipment via open protocols such as the standard NMEA 0183 and/or the updated but slow-to-arrive NMEA 2000. So far, Simrad has stuck with the tried and tested NMEA 0183 protocol, although Raymarine offers both.”
That is SO wrong! I first saw Simrad’s very sophisticated NMEA 2000 support here at the NMEA conference two years ago. And that’s just one mistake in an IBI News feature on marine electronics (Aug-Sept issue) full of mistakes. I’ve ranted about this sort of thing before, but I don’t think I should stop. Can the media do worse than misinforming the trade (in this case) and public about issues they are already confused about? Now Simrad and all the other companies that have chosen to brand NMEA 2000 with their own name (SimNet) deserve some blame, but the media should be working hard to get the facts right. How about getting someone to do a technical edit, or even let the subject companies check the piece? IBI is often very interesting, by the way, as in yesterday’s rather gossipy bit about the state of Navman/BNT. Hopefully I’ll learn more about that story today, as well as see lots of new gear at the NMEA trade exhibit. Stay tuned.
Well, I’d figured that posting might suffer, but I had no idea how long a two day plane trip and a miserable hotel WiFi voucher card system could knock me off line (why is it so easy to serve Internet via WiFi, so hard to charge for it?). If you’re reading this, then I’ve figured a way to update Panbo via the hotel’s “business center”, and we’re back in business. Which starts with my first boat ride in the southern hemisphere. While the electronics—Raymarine ST60 wind, depth, speed and a JRC 1500 radar—weren’t exotic in the least, the boat was. Fuji Cat is a Scape Yachts 39’ multihull purpose built for day sail chartering. Hence the “bug eye” hard dodger—odd looking, but very effective off Cape Town where the ocean is wide open and cold, and the weather changes fast—plus the on-center helm with all sheets led to it under the platform, and thus out of finger pinch range. The hulls are fairly narrow, construction fairly light, and Fuji acclerated quite nicely even with about dozen bodies on board. There’s a “sport cruiser” model that’s clocked runs in the high 20’s, and can fly a hull if you’re up to it. Meanwhile I’ve been to the Cape Town Boat Show, and am getting a feel for how vigorous the boat building business is here. In more general sense, things are sometimes oddly familiar, other times a bit different. I just heard “Sweet Home Alabama” playing on an FM station, but that plate on Fuji’s snack bar features “South African sushi”—the local joke name for beef (I think) jerky.
“Navionics welcomes Boeing’s escalated commitment to the marine electronic charting market. No doubt, this will help both the technological and the regulatory part of the business mature and provide a better service to the mariner, ultimately increasing safety of navigation as well as expanding the market.”
Mind you that for over 20 years Navionics and C-Map have each been run by their respective Italian founders, Giuseppe Carnevali and Fosco Bianchetti, two gentlemen who were once partners and seemed to compete both enthusiastically and graciously. This is a big change in the little industry the two dominated. It could mean new opportunities for Navionics, or it could be challenging, but I think we can safely translate the statement above into a simpler term — “Game on!”
Intermittent WiFi in Cuttyhunk, fog in Fisher’s Island Sound, a greasy scallop and bacon pizza, one engine overheating…it was a hell of a cruise, really! I’ll share more later, but I’m tickled to arrive home and find that two Panbotes e-mailed me about the late Friday news that Boeing has bought C-Map. Wow.
I didn’t see this coming, and am not sure how it will work. The strategy stated in the press release is that C-Map will help Boeing’s Jeppesen subsidiary, already huge in aviation mapping, grow its marine division. I find it a little odd that the release never mentions Nobeltec, which seems to be the only real meat currently at Jeppesen Marine, even if it’s only listed under “Recreational Solutions”. It’s obvious that C-Map’s commercial vector charts will fit nicely into Jeppesen’s commercial goals but what happens to Nobeltec’s Passport charts? And what about the various recreational electronics products, like Standard Horizon plotters, that are actually built by C-Map? And does this affect BNT ME, i.e. Navman/Northstar, for sale and fairly committed to C-Map cartography? Your comments welcome (and a big thanks to Aaron and Milt for the head’s up).
PS, 8/21: I’ve called the various companies involved and no one can really say much during the “quiet period”, i.e. the 90–120 days it may take to have the deal OK’d by various regulatory bodies. But I did learn a little: * C-Map’s hardware manufacturing, as well as aviation/land navigation products, are actually separate companies, and are not part of this deal. * Jeppesen says it has every intention of continuing and improving C-Map’s existing OEM operations, i.e. no worries if you have a plotter using C-Map cartography. * The folks at C-Map and Nobeltec (and, of course, Jeppesen) all sound excited about future product strategies (that they can’t really talk about yet).
This is the first wheelhouse photo I’ve seen of Jim Clark’s Athena, and it sure looks like the thoroughly PC followup on Hyperion we expected.I wish I had more detail on the electronics, but neither Seascape nor Royal Huisman is giving much away. In some respects, the most interesting aspect of the photo above is that I saw it at beautiful resolution (shown here) in the latest (June/July) online edition of Professional Boatbuilder. PB, or ProBoat, or whatever, is one of the best marine publications out there, I think, but it used to be damn hard to qualify for a subscription. Now the whole magazine is available online to everyone, and in a format that I find very readable on my various PCs. ProBoat has actually been doing this for a year, which means that Nigel Calder’s interesting three part article on “Networking: The three-cable boat” is completely available, starting with the Oct/Nov 05 edition (and also means, by the way, that I was wrong when I first mentioned the series here).
Yesterday we learned for sure that Maptech has acquired a bunch more marine navigation products, which must somehow be integrated with all the products it already sells. Heck, the long list at right doesn’t even include its latest offering. Here’s a peek at how it’s going to work as explained to me by Maptech PR manager Martin Fox and others:
* The Capn charting software—apparently the main impetus for this deal—will become Maptech’s commercial level product, with customization and fleet pricing available. Recreational users may be offered an easy switch to Chart Navigator Pro, and certainly won’t be left adrift. Dennis Mills, always the chief developer of The Capn, stays on as Product Manager (and is tickled about it).
* The SoftChart brand, on the other hand, will not survive, but some of its technology will. The plan is not finalized but Maptech may adopt some SoftChart features like its highly saturated raster chart color pallet (very effective on dim monitors) as well as a much less obvious “vertices” technique that improves chart quilting. Supposedly there’s also some interesting vector chart assets changing hands. Like Mills, Dick Davis—director of SoftChart cartography since 1995, and head of NOAA’s raster development team before that—is pleased about where his work has ended up, though he will not be working for Maptech.
* Maptech is “not sure” yet what it’s going to do with MarinePlanner.com, but I recall that the site has some interesting weather forecasting, trip planning, and other goodies (though they�re almost all locked behind a �membership� scheme right now).
* Finally, Captain Jack’s online and print catalogs will come back to life, but as an operation “totally separate” from Maptech. Fox must have used that “separate” word a dozen times, which got me laughing and is an indication that Maptech is a little nervous about annoying its own dealers. At any rate, the new Captain Jack’s “won’t look anything like a Maptech catalog” and its emphasis will be on “solutions”, i.e. bundles of products like, say, a GPS loaded with waypoints from an included ChartKit Book. I dare say it will also still include a nice collection of PC charting accessories, and that’s good.
Yesterday