Subscriptions for Soldiers, a good thing
Though possibly a bit self serving, I’m pleased to find out that the corporation I largely work for—Primedia, owner of both Sail and PMY—has introduced a program whereby anyone can buy inexpensive subscriptions to many of its “enthusiast” magazines for active duty U.S. soldiers who would like to spend a little time immersed in boats, or hot rods, or fishing, or whatever. Whereas things aren’t going so well for them, some enthusiastic words and pictures must be a welcome diversion.
I once went to a PMY staff conference where Primedia’s head creative guy deconstructed our magazine, and others, looking for how they actually affect users. He saw our role in high fallutin terms—giving nutrition to a reader’s passion, saying ‘yes’ in a ‘no’ world—that challenged us to do better, even if only fractionally true. Of course another way to support the troops is to vote. So, for goodness sake, vote!
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Are we talking about active duty soldiers of any specific nation?